The present investigation was carried out to find out the genetic variability, heritability and genetic advance in chilli (Capsicum annuum L.) in Central Uttar Pradesh during Rabi season. The experiment was laid out in randomized block design with three replications. Transplanting of seedlings was done at spacing of 45 x 60 cm. The observations were recorded on five plants per plot for days to flowering, plant height, number of branches/plant, number of fruits/plant, leaf area, pedicle length, fruit length, fruit width, days to first harvest and fruit yield per plant. The genotypes Azad Mirch-1, Sel-16 and 7919 performed better in terms of leaf area with maximum values (116.38) which succeeded by fruit yield per plant red ripe (85.40), fruit width (38.23), number of branches per plant (34.43), days to 50% flowering (32.46), days to first harvest (27.83), pedicel length (27.78), fruit yield/plant (17.73), fruit length (16.64) and plant height (12.76) for genetic advance as % of mean.