The study was conducted in rose growing pockets of Kannauj district of Uttar Pradesh with an objective of estimating the cost of production and marketing and margins in the trade of loose rose flowers by the farmers. The study indicated that cost of production is the highest in the first year as expenses on field preparation. Gross production cost per hectare is estimated to be Rs. 89550 in first year. The total cost of marketing of rose flowers is estimated to be Rs. 9.60 per kilogram. Labour charges, quantity loss, transportation, commission and packing are important constituents of marketing costs. Total cost including production and marketing was calculated to be Rs. 89550/ha. Producer got only Rs. 12.68/kg at the profit margin i.e. merely 26.66 per cent of the “consumer rupee”, whole saler and retailers saved a large part of the price paid by the consumer. Profit year for farmers was also calculated and it was found that farmers start earning profit from the fourth year.

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